← All work
Edera · Security
An ROI calculator that feeds the CRM
An interactive ROI calculator on Edera's site that sends every answer to HubSpot, so every lead arrives with the visitor's numbers attached.
- 25calculator fields sent to HubSpot with each lead
The brief
Edera wanted an ROI calculator on their Webflow site that turns a visitor’s answers into a lead the sales team can act on.
What I did
- Built the calculator, including a multi-select tiles input and a “personalised assessment” modal with its own form.
- Sent all 25 calculator values to HubSpot as hidden fields with the lead.
- Fixed the form being blocked by the cookie banner, and tested the flow end to end.
- Added a Tools column to the navbar and rebuilt the mobile menu so the calculator is easy to find.
How it went
The calculator is live on edera.dev, and every lead arrives in HubSpot with the visitor’s answers attached.
